Case study · HammerHead
Turning email into a
top revenue channel.
HammerHead is a North American DTC shower-fixtures brand. Our founder, Matthew Tran, built and ran its email and SMS program as Lifecycle Marketing Manager, taking it from scattered one-off promos to a compounding, top-of-the-P&L channel.
- +100%
- YoY lifecycle revenue
- +110%
- YoY flow revenue
- +117%
- conversion value per recipient
- 3% → 8%
- pop-up opt-in rate
The challenge
Products people loved. Email nobody planned.
HammerHead had a loyal customer base and a growing list, but email was an afterthought: a few one-off promos, no real lifecycle, and a sign-up pop-up converting around 3%.
Revenue that should have been compounding was quietly leaking, in abandoned carts nobody followed up on, first-time buyers nobody educated, and subscribers nobody brought back.
The approach
Own the whole lifecycle, then tune it forever.
-
Built the full flow architecture
Welcome, browse and cart abandonment, post-purchase education, replenishment, subscription, cross-sell, and win-back. The automated backbone that earns while everyone sleeps.
-
Ran a real campaign calendar
Promotional, seasonal, and sales-driven sends planned with product, creative, and paid media, instead of "send a promo, panic, repeat."
-
Tuned targeting relentlessly
Segmentation, send timing, and messaging refined continuously, lifting conversion value per recipient by 117% and revenue per recipient by 50%.
-
Fixed the top of the funnel
Rebuilt the on-site pop-up and list-growth strategy, more than doubling opt-in rate from roughly 3% to 8% and feeding every flow downstream.
-
Designed and QA'd every send in-house
One person writing, designing, and shipping, so nothing got lost in a handoff and the brand stayed consistent across every touch.
A couple of the sends
Built to sell, built to open.
See more in our work.
The results
Email went from afterthought to one of the biggest revenue channels in the business.
- +100%
- YoY lifecycle revenue
- +110%
- YoY flow revenue
- +74%
- YoY campaign revenue
- +50%
- revenue per recipient
- +117%
- conversion value per recipient
- 3% → 8%
- pop-up opt-in rate
Your brand could be the next one.
Tell us what you're working with and we'll show you where the revenue's leaking.